Hi this is Tony Khatemi from Globalclicmarketing and I'd like to talk about another Pay Per Click startegy. This strategy is very
targeted and works well and is very inexpensive with incredibly accurate results.
martes, 20 de abril de 2010
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Why Traffic for Websites is Directly Related to Time Spent on Optimization and Marketing
All small, medium and large businesses have some dependency on website traffic. Website traffic, and ultimately its conversion to real dollars, is vital to the survival of the website and possibly the business itself.
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Video strategy is one of the most effective website markeing tools. With nearly 14.7billion vidoes viewed by december of 2009, it is no wonder why video is taking over in such a big way. detail information is in our blog
lunes, 19 de abril de 2010
website traffic, more web traffic, guaranteed traffic, websites traffic, get website traffic, buy website traffic, increase traffic website, traffic for website
Video strategy is one of the most effective website markeing tools. With nearly 14.7billion vidoes viewed by december of 2009, it is no wonder why video is taking over in such a big way. detail information is in our blog
jueves, 15 de abril de 2010
Google Page Indexing Creates Leads
Google Page Indexing Creates Leads
The more pages a company has indexed by Google, the more leads it will generate, according to research by internet marketing firm Hubspot.
Incremental Indexed Pages Can Cause Double-digit Lead Growth
There is a strong positive correlation between the number of Google indexed pages and median leads, MarketingCharts reports. An incremental increase of 50-100 pages indexed by Google can cause lead growth in double-digit percentages. For example, going from 60-120 indexed pages to 121-175 indexed pages can increase a company’s median leads from seven to 12, creating 58.3% growth.
The most significant improvement in median lead growth comes when a company increases its indexed pages from the 176-310 range to the 311-plus range. Median leads skyrocket from 22 to 74, representing triple-digit 236% growth. After exceeding the 311 indexed pages mark, median lead growth subsides.
Size Not Critical Factor
Overall, Hubspot research indicates that size is not a critical factor for achieving significant volumes of Google indexed pages. Size and number of pages are mildly positively correlated, mostly in the extreme categories of indexed pages.
While HubSpot's large customers formed the biggest group with 311 or more indexed pages in Google, small and medium-sized customers together outnumbered large ones in this category, 57% - 43%. In addition, small customers formed the largest group with 176 to 310 Google indexed pages (39%).
As might be expected, small customers do form the largest group within the less than 60 (53%) and 61-120 (54%) indexed pages categories.
Marketing Takeaways
Hubspot advises marketers considering a Google page indexing program to use the following techniques:
- Build page volume: Consider starting a blog to quickly increase the number of indexed pages.
- Improve each page's optimization as per Google's methodology to maximize chances of having all corporate web pages included in the index.
- On-page search engine optimization: Place keywords in the right places on web pages such that Google and other search engines know what each page of a company's web site is about, and what keywords to rank it for.
- Off-page search engine optimization: Build inbound links from reputable sites, thus demonstrating a company's popularity to search engines.
- Inbound links do not generate more leads, but do generate more unique visitors.
Google Dominates Core Search
Google Sites clearly dominate US internet users’ core search activities, according to comScore. In March 2010, Google Sites led the core search market with 65.1% market share and 10.05 billion core searches, up 6% from February 2010. Both of these statistics represent the continuation of long-term core search trends.
About the Data: Data in this article is taken from The State of Inbound Lead Generation [pdf], a new HubSpot report based on statistical analysis of 1,400 customers’ inbound marketing activities.
lunes, 5 de abril de 2010
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The question most entrepreneurs ask: How do I increase traffic to my website? And there is a simple answer. Buy it. Website traffic can be purchased.
The next question: How do I measure the success of this strategy and how do I keep my budget low? Limit your daily exposure and be very specific on the keyword. In Google AdWords, you can use this symbol [ ] to limit the advertisement views to when the exact keyword is entered into the search box.
For example, if you are selling Nordic Naturals ProOmega 90 capsules, place the [ ] around the first line of your advertisement. This tells Google to show your advertisement only when the exact keywords are used in a search. This limits the number of times your advertisement will be displayed in Google. This is good because, if you are priced correctly for the product, you will have a chance to showcase your advertisement and pay only for click-through traffic – that’s when someone is truly interested in buying and clicks through to your site.
There are some very interesting statistics to keep in mind when buying pay-per-click (PPC) keywords to increase web site traffic. The data tells us that 95 to 97 percent of all searches result from a visitor clicking through the organic ranks, NOT a sponsored advertisement. This information is important because it reinforces the need for search engine optimization (SEO) and rewards the PPC advertiser with lower PPC pricing.
A PPC advertisement does not by itself increase traffic to a website. However, this strategy is fantastic for testing web pages or for those who wish to test market a specific product or service. To increase traffic, web sites must be optimized. There is no short cut and no fast way of achieving organic and sustainable traffic to your website. But please don't expect to see immediate results with optimization. Optimization creates a slow and steady increase in web site traffic.
Most people who buy web site traffic are unaware that the money they spend on a web site advertisement does not really increase site ranking. Nor does it forgive the inadequacies of the site. Instead, the best way to increase traffic is for a website to be methodically taken apart and optimized page by page.
Some people promote the domain of a website but neglect to promote each individual page. When displaying website pages in Google’s search engine, the specific page ranking is very important to how and whether Google chooses a certain page to be displayed in the top ten. Again, in Google and other search engines, if you buy web site traffic, you don't automatically increase page rank so remember to optimize each of your pages in its entirety.
